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Rice Insurance LLC
Have Marketing Experience And Want To Further Your Career?
Job Label: Marketing Automation Specialist 2019
We have an exciting new role for the right individual as our Marketing Automation Specialist. Leverage your proven mastery to learn and use systems and work with staff at all levels of the organization. The ideal candidate will have experience in working with cloud-based CRM, Marketing, and/or Database Systems. Your strong interpersonal and technical skills will be invaluable as you work with our leaders to maximize our client outreach in support of the company sales and retention goals. Here's your opportunity to step into a high profile position and interact with all levels of employees as you work to bring them demand generation opportunities from previous and potential clients. Your ability to work independently and collaboratively, stay organized and prioritize projects and workload will ensure your success in this important new role to our company.
Build and execute marketing campaigns across platforms
Follow and refine analytic procedures and reporting standards
Segment and analyze prospect database to target campaigns
Brainstorm and develop marketing strategies and test their success and key metrics
Work in cohesion with CEO and Sales Manager to build marketing campaigns targeted at former and future clients
Create and follow a campaign through its life cycle and complete audits as needed to maintain and report on campaign performance
Manage performance metrics, budget tracking, and reporting across select digital marketing channels
Educate and work with Producers implementing campaigns to achieve desired objectives
Retain current clients through drip campaigns using proactive outreach and communication, consistent follow-up, and providing industry insights or value-added information pertinent to target group
A bachelor’s degree in business or marketing
Minimum of 1-year experience in sales marketing automation
Demonstrate strong technical and analytical skills with a proficiency in Microsoft Office Products
Familiarity with using one or more cloud-based sales/CRM/marketing systems such as Digital Marketing, Email Marketing, Salesforce, Data Base Management & Reporting, Pardot, Merketo or Hubspot
Maintain a high level of professionalism
Possess a positive attitude and excellent interpersonal skills
Demonstrate excellent communication skills
Self-motivated and able to work independently
Maintain confidentiality of information
Strong time management skills with the ability to prioritize and meet deadlines
Founded in 1946, Rice Insurance is an independently-owned, full service insurance broker located in beautiful Bellingham, Washington. We believe in building long term relationships with our clients and holding our employees to a high level of integrity. At Rice Insurance we believe that offering clients the highest level of service starts with creating a terrific work environment and that’s why we’re looking for only the best and the brightest.
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